Selling with us

At Berry Bros. & Rudd, we specialise in helping customers build exciting and enjoyable collections of fine wines and spirits. As part of this, we also help customers sell their wines. This can be done either with our fine wine exchange, BBX (where customers sell to other customers), with “Sell to BB&R” (where we approach customers and offer to buy their wine and spirits back from them on a commission-free basis) or via Auctions (Berry Bros. & Rudd curate a selection of wines and spirits periodically and offer them in a timed auction).

You’ll need to log in to your account and register as a seller before you sell any wines with BBX. During registration, you’ll be asked to provide details of how you’d like to receive payment for any wines you sell.

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Once you’ve registered as a seller, go to your wine cellar and choose what you’d like to sell and the number of cases. You should see market value information for all wines in your cellar, which can help you set the right price. Alternatively, you can use our valuation service.

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Once you offer your wine for sale, it will be available to buy from bbr.com alongside all our wines. It will also appear on Wine-Searcher. Customers will be able to buy it straight away at the price you’ve set, or place a bid that’s below your asking price. You’re free to accept or decline any bids below your set price but it is important you alter your bid alerts so you are made aware of any bids on your wines.

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Any orders you receive will be held as “pending” until we have successfully captured payment. We’ll email you at each stage to confirm the next steps. If you have any questions, you can email the team at bbx@bbr.com .

You can read all our FAQs related to BBX here .

Occasionally, we will approach our customers that have wines or spirits stored with us and offer to buy them back.

Simply, BBX is a customer-to-customer exchange. When you sell with BBX, you list your wine for sale and set your own selling price. Your listing reaches a large audience of buyers and they can either buy at your listed price or place a bid to buy at a different price. We charge a commission of 10% on every successful sale. With “Sell to BB&R”, you are entering into an agreement solely with Berry Bros. & Rudd. As a result, we do not charge commission if you agree to sell to us.

Emails will appear in your inbox from Berry Bros. & Rudd but come from selltobbr@bbr.com . They will have a subject line of “Sell to BB&R: an offer to purchase your wine”.

Currently, we only contact customers who have registered as BBX sellers. All “Sell to BB&R” offers are accepted and confirmed through our website, and therefore customer use of this service is subject to Berry Bros. & Rudd website terms and conditions and privacy policy.

To receive an offer from Berry Bros. & Rudd, you must:

• Have wines stored in the Berry Bros. & Rudd warehouse and be in complete ownership of those wines
• Be a registered BBX seller. To find out if you are, click here
• Be opted in to receive emails from us.

The offers we make are personal to you and your account and are not transferable.

Berry Bros. & Rudd purchase offers are made at our discretion and based on many factors.

Once you have clicked through from the email to the offer page, to help you assess our offer price you can view the latest market data for the particular product by clicking “View Market Data”. You can also refer directly to third party data, such as from Liv-ex and Wine-Searcher. The Liv-ex valuations are based on worldwide listings and transactions within the last 30 days and are updated daily. The Wine-Searcher valuations are based on current UK merchants’ prices (as supplied to Wine-Searcher) and are refreshed at least once every 36 hours. Berry Bros. & Rudd cannot take any responsibility for the accuracy of any external valuations.

Your BBX listing will remain live until you accept the offer from Berry Bros. & Rudd. If you have received both a BBX bid and an offer to sell to BB&R for the same product, you can choose which offer, if any, to accept. If you sell to BB&R we will remove the BBX listing for you.

Offers will remain valid until any of these events happens:

• Either the expiry date stated in the offer or a period of 60 days from the date of the initial offer has elapsed, whichever is the earliest.
• You sell the particular product with BBX before you have accepted the offer from Berry Bros. & Rudd.
• You take delivery of the particular wine or spirit from your cellar before you have accepted the offer.
• If ownership of the product changes during the offer period, the offer will no longer be valid.

When you receive an offer email, click on “View Offer” and follow the link to the offer page. You will be asked to log into your account. You can then review the offer and market data before clicking “Accept Offer”. Once the offer has been accepted you will receive email confirmation.

Follow the link in the offer email where you can review it further before clicking “Reject” .

No, all offers we make to you are final. You are welcome to reject or ignore them and, of course, list the wines with BBX at a different price.

No, after you have accepted an offer, there is no cooling off period, as the transaction is automatically processed by our systems. However, we recognise that mistakes can happen. If the purchased stock is still freely available within our inventory, we will reverse the process and return it to your cellar. This remains at our discretion, and can only happen within two working days of the transaction.

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To request this, please email selltobbr@bbr.com stating the offer reference, which can be found in the confirmation email. Any requests made after two working days will not be accepted.

You can opt out of receiving offers from this service. You can do this by using the link provided in the offer email.

Yes, if you are interested in selling your wines or spirits to us, you can get in touch by emailing selltobbr@bbr.com . We will then make an assessment. If you are interested in submitting your wines or spirits to a future auction, please email auctions@bbr.com .

As a merchant, Berry Bros. & Rudd has long-standing relationships with suppliers across the world. We buy wine and spirits from these suppliers, and we sell them to our customers. Much of this is then stored in our warehouses. For several reasons, such as ensuring we have a wide variety of wines and spirits to offer our customers, we occasionally use third parties to source wine or spirits that we cannot get directly from our suppliers. Since we can be confident of the provenance of the wine and spirits stored in our warehouse, it makes sense to approach our customers to make an offer to purchase their wines and spirits.

The best way to sell any particular wine or spirit will depend on a number of factors, including the wine itself, its age, its maturity and your own cellar and personal circumstances. The “Sell to BB&R” service is simply another route for you to sell items from your cellar.

That said there are two key differences between BBX and “Sell to BB&R” .

• With “Sell to BB&R” you can sell your duty paid products (you can only sell In Bond products with BBX)
• With “Sell to BB&R” you can sell your spirits (you can only sell bonded wine with BBX).

To be eligible for “Sell to BB&R” your wines or spirits must meet all of the following criteria:

• Physically located in Berry Bros. & Rudd’s warehouse
• Fully owned by you (i.e. goods paid for in full)
• You must be both the named legal owner as well as the beneficial owner on Berry Bros. & Rudd records (i.e. wines held in trust are not eligible)
• Must pass our company quality control checks

If you are interested in discussing consigning some of your wines or spirits to a future auction, please email auctions@bbr.com with a list of what you are interested in consigning in Excel sheet format. Our auctions will likely be comprised of scarcer and unique wines though we will look to offer a mix of maturity. We will host auctions which offer Duty Paid and In Bond wines, by the case and the bottle – and spirits as well.

You can read all our FAQs related to Auctions here .