Cellar Club

Build a cellar shaped around you

What’s in your cellar matters, but it’s knowing what to do with it that makes all the difference. Cellar Club is a more considered way to collect.

Whether you’re building your collection from scratch or shaping an established cellar, our experts can help you buy with confidence, understand how your collection is developing and discover what to explore next.

A richer collecting experience

Built around your tastes

Tell us what you enjoy, what you’re curious about and the kind of cellar you’d like to build. We’ll use this to make our guidance, recommendations and introductions even more relevant.

Guidance when it matters

Our wine and spirits experts offer perspective on what to buy, lay down and enjoy now, whether you prefer to choose yourself or let our specialists shape your collection.

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Watch your cellar take shape

An annual cellar review helps you understand how your collection is taking shape, with guidance on what to enjoy, explore or add next.

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Discoveries worth sharing

Join tastings, tables and gatherings that bring the world of fine wine and spirits to life, alongside introductions to new vintages, limited releases and other bottles worth discovering.

The experts behind your collection

The Cellar Club Team is your first point of contact for guidance on what to buy, lay down and enjoy. Drawing on Berry Bros. & Rudd’s centuries of experience, they’ll help you shape a collection that reflects your tastes and ambitions as it develops over time.

Meet the team

The Cellar Club Team

With years of experience, our team understand what it takes to build and maintain a great collection. Stephan Herelle has a soft spot for Tokaji, for example, while Lorna Hutchinson appreciates the charms of Grand Cru Burgundy.

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Cat Felstead

One of around 420 Masters of Wine worldwide, Cat works closely with the Cellar Club team. Her particular expertise in Spain and independent judgement help uncover exciting regions, exceptional producers and distinctive wines for customers to discover.

Dario Cinti, Secondary Market Specialist

Whether you’re buying or selling, it pays to understand wine’s secondary market. Dario spends his time immersed in this world, with a keen eye for both the latest trends and the bigger picture.

How do you want to collect?

There are two ways to grow your collection with Cellar Club. Choose wine and spirits yourself, or work with our experts to build a collection shaped around your tastes.

You choose

Take a hands-on approach to collecting. Select the wines and spirits you’d like to add to your cellar from our offers and recommendations.

BB&R choose

Let us help shape your collection. We combine your interests with our expertise to recommend wines and spirits we think you’ll appreciate. You’ll always remain in control, with the flexibility to decline any orders you don’t want.

You choose

Take a hands-on approach to collecting. Select the wines and spirits you’d like to add to your cellar from our offers and recommendations.

BB&R choose

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Included

✓ Annual review of how your cellar is developing

✓ Exclusive Discovery Cases selected by our experts

✓ Invitations to tastings, dinners and gatherings

✓ Let BB&R choose with a qualifying monthly subscription

✓ Direct access to the Cellar Club Team, including WhatsApp

✓ Opportunities to access limited releases and allocations

✓ Preferential storage rates with a qualifying monthly subscription